Germanwings − Corridor Targeting
In cooperation with Microsoft Advertising and Skype we have developed an idea based on »Corridor Targeting«
, enabling Germanwings to use the distance between two participants. Especially at Christmas time people miss each other. They want to stay in contact with family and friends. We created a possibility to recognize the distance between two participants and to show them a personalized product offer in real time to bring them together.
Skype connects you, Germanwings brings you together.
Grey Germany / CCO: Fabian Kirner / Concepter: Serdar Kantekin / Creatives: Sophie Wolf, Martin Maczurek
Cannes Lions, 1x Silver, 2x Bronze, 5x Shortlist / ADC / NY Festivals / ONE Show / LIAA