/ freelance art director

L'Oréal Professionell

We developed a content hub for L'Oréal Professionell, I was responsible for the whole art direction.
The result is a very intuitive and simple to use platform which interactively learns who you are and − based on your decisions − shows the content that perfectly fits to your lifestyle and interests. On the screens you can follow the user flow step by step and see how the website gathers its information and then turns that data into relevant content.