/ freelance art director

Manufaktur OTTO

The task was to create a logo and the corporate design that shows the main business: handcrafted products using wood, made in Germany and to create an identity which is very cheap to produce.
So I took the simplest and cheapest color-code one can take: black and white. The Logo is the result of merging the founders fingerprint and the annual rings of a German oak. The icon itself further is used as a graphical element in very different ways. With that we're able to produce very unique, beautiful and modern layouts for each channel with extremely low production costs when it comes to print production.